FREEGrade your store in 20 seconds

Traditional dropshipping is dead. Branded stores sell.

That's all we build — branded Shopify stores with AI automations inside. Live in about 5 days.

RDAKPSVN
★★★★★400+ stores launched · 4.9/5 rating · 25+ countries
FashionVOID.Redesign · CRO · Speed · A/B testing
+
Stores launched
Cr+
Revenue influenced
/5
Average rating
days
Avg. delivery time
What we do

Everything a store needs, handled in one place.

Five disciplines that decide whether a store sells. We run all of them, so nothing lands on you.

  • 01Shopify design & developmentThe full store build — custom homepage, product pages, collections, navigation and a mobile-first layout that loads fast.Most stores lose the sale in the first five seconds. A store that looks credible and loads quickly keeps people reading.
  • 02Branding & identityLogo, colour system, typography and the visual language that turns a supplier catalogue into a brand.Branding is what lets you charge more than the next seller with the same product.
  • 03Product research & sourcingLive sales data and margin analysis to find products worth selling, plus reliable suppliers to fulfil them.The product decides the ceiling. Get it wrong and no amount of design or ad spend fixes it.
  • 04Conversion optimizationCheckout flow, upsells, bundles, reviews, urgency and cart recovery — built in, not bolted on later.Doubling conversion is cheaper than doubling traffic. This is where most of the profit hides.
  • 05Marketing, tracking & AI automationMeta Pixel and Conversions API, analytics, email flows, and AI automations that keep optimising after launch.Without clean tracking you're spending blind. With it, you know which product and which ad actually pays.
Why 9 out of 10 dropshippers fail

Traditional dropshipping is dead.
Branded dropshipping is how you win now.

Customers got smarter. Ads got pricier. The winners didn't quit dropshipping — they started building brands on top of it.

The old way — what most agencies still sell you
Copy-paste AliExpress store, same as 500 others
Generic product pages with supplier photos
Race-to-the-bottom pricing — margins die fast
Zero trust: no brand, no reviews, no reason to buy
One viral product, then back to zero
The branded way — what we build for you
A real brand identity around winning products
Premium design that earns trust in seconds
2–4× higher perceived value — you set the price
Social proof, UGC and story people buy into
Customers come back — LTV compounds your ads

Trust converts

People buy from stores that feel like real brands. Same product, same traffic — a branded store simply converts multiples higher.

Brands set the price

A ₹399 supplier product sells for ₹1,999+ when it looks and feels premium. Perceived value is the margin nobody can undercut.

Customers come back

Nobody returns to a random gadget store — but they reorder from brands. Repeat buyers make your ad spend compound instead of evaporate.

Included in every build

Built by our team. Kept sharp by automation.

Every store is designed and built by people here in Pune — then we wire in the integrations that keep working after handover: recovering carts you'd have lost, answering buyers at midnight, and flagging what to fix next. Less admin on your plate, and a store that keeps improving instead of ageing.

01
Cart recovery that runs itself

Every abandoned cart gets a personalised follow-up within the hour. Orders you would simply have lost, recovered while you sleep.

02
A buyer assistant on the storefront

Sizing, shipping and order questions answered instantly at 2am, so a midnight visitor doesn't leave to go and ask you.

03
Conversion signals, weekly

The store watches its own traffic and tells us exactly which page is leaking — so optimisation is based on your data, not guesswork.

04
Product copy, drafted for you

New product descriptions and email drafts written in your brand's voice. You approve; you never start from a blank page.

05
Product research support

Live demand and margin data on tap when you're deciding what to add next, so the next product isn't a gamble.

06
Automatic health checks

Speed, tracking and SEO monitored continuously, and we get told the moment something breaks — usually before you notice.

Most agencies hand over a store and stop there. Yours keeps optimising itself — and we're still on WhatsApp when you want a human to look at it.

Where you are right now

Built for founders who want to…

Five starting points, one team. Pick the one that sounds like you.

Nexora Audio — built from scratchNexora Audio — built from scratch
Starting from zero

You have an idea and a budget, not a store.

We handle the whole build winning products, branded design, payments and tracking and hand it over running.

  • Winning product research
  • Full branded store build
  • Payments, apps & tracking
  • Live in about 5 days
See packages
Store anatomy

Every element on a product page has a job.

This is the thinking that goes into your store. Explore the page — each part explains the decision behind it.

yourstore.com/products/

Product photography

People judge quality before they read a word. Clean, consistent, zoomable images do more for conversion than any headline — so the gallery gets the most space on the page.

How it works

From idea to a money-making store.

Six phases, every one handled for you. Scroll through the machine that builds your business.

We research winning products for you

Using premium research tools, live sales data and years of experience, we hunt down unsaturated, high-margin products with real scaling potential — before you spend a rupee on ads.

  • Unsaturated product vetting
  • Margin & competition analysis
  • Reliable supplier sourcing
  • Winning ad-angle ideas

We craft your brand identity

A cohesive identity that makes your store look like a 7-figure brand from day one — because premium design is what makes visitors trust you enough to buy.

  • Logo design
  • Colour psychology
  • Typography selection
  • Full brand guidelines

We design & build your store

A high-converting Shopify store built around your winning products — designed to earn trust in seconds and walk visitors straight to checkout.

  • Conversion-focused custom design
  • Winning products imported & configured
  • UPI, cards, wallets & COD
  • Meta Pixel + speed tuning
  • Reviews, upsell & WhatsApp apps

We add funnels & landing pages

Laser-focused pages and funnels that squeeze the most sales out of every single ad click — built for social media ad traffic.

  • Long-form VSL / landing pages
  • Order bumps + 1-click upsells
  • Scarcity & urgency timers
  • 7-email cart recovery flow

We automate the operations

Fulfilment, customer support and follow-ups run on autopilot — so your time goes into ads and orders, not busywork.

  • Auto-fulfilment (DSers / Zendrop)
  • Email & SMS retention flows
  • Helpdesk / support setup
  • Branded order-tracking pages

We launch, optimize & scale

We go live, watch the data and keep tuning — speed, layouts and offers — so your conversion rate climbs as you scale.

  • CRO audit & quick wins
  • Speed optimization
  • A/B test setup
  • Redesigns as you scale

That's the whole machine — yours in about 5 days.

Every phase above is handled by our team, and you watch it come together on WhatsApp. All you bring is the ambition.

The full scope

Everything we handle so you don't

No vague “store setup”. This is the actual checklist we work through — pick an area to see what's inside it.

That's the Premium scope — 115 line items across 13 areas. Starter and Standard cover a subset; every package page lists exactly what's in it. Compare the packages

4.9/5 from 400+ owners

What our clients say

Verified reviews from store owners we've built for, in India and abroad.

5.0Standard · ₹27,000

Working with Tushar has been an absolutely amazing experience from start to finish. He delivered everything exactly as promised. The store he built for me looks incredibly professional, clean, and fully ready for launch. Every detail was carefully done, and he clearly knows what he's doing.

RArafailovictSerbia 🇷🇸
5.0Premium · ₹50,000

Tushar did an EXCELLENT job on our website development project, showing great attention to detail and professionalism. Working with him was a pleasure, thanks to his proactive communication. He truly went above and beyond to meet our needs! 👏

PRprashampatelUnited States 🇺🇸
5.0Starter · ₹13,000

I can't thank him enough! In just three months my stores are making more money than I usually make in a year or two combined — all in just one month. Choosing this was the best decision ever!

TAtarunduggireddyIndia 🇮🇳
4.7Premium · ₹50,000

Professional and timely delivery. Tushar also promises post-completion support, which is really valued.

TEtejveerbediSingapore 🇸🇬
5.0Starter · ₹13,000

Working with Tushar was a GREAT and easy experience. His attention to detail and professionalism truly exceeded my expectations. The website looks very professional and fully functional, and his proactive communication made the entire process smooth. Can't wait to start marketing and getting sales!

SYsyohanneUnited States 🇺🇸
22 more from real clients
Why Rystella

The same store — for a fraction of the price

Here's honestly how we stack up against a US/EU agency, an AI store builder, and doing it all yourself.

With Rystella
  • Built around your niche and your products
  • Live in 5–7 days, one payment, yours to keep
  • We stay after launch — on WhatsApp, not a ticket queue
Every other option
  • An AI builder's template — on subscription, forever
  • Agencies: 3–6 weeks, then silence after handover
  • Doing it yourself: 60–90 hours, still guessing

Drag the handle to compare

And here is the same decision as a table.

RystellaTypical US / EU agencyAI store builderDo it yourself
Complete store, all-in₹27,000 (~$320) one-time$599 – $2,000+$20 – $50 / mo forever₹0 + weeks of your time
A human hunts your winning productsSometimes (extra)
Real person on WhatsApp, replies in minutesEmail ticketsBot only
Custom design + conversion buildBasic templateIf you can
Ads pixel + tracking set up for youAdd-on
Delivered in~5 days2–4 weeksInstant but genericWeeks (you)
You own it 100%Locked to their platform
Ongoing costOne-timeOne-time + retainerMonthly, foreverYour time

The real difference vs. AI builders:a human hunts your products and answers your WhatsApp at 11pm. An AI template does neither — and it's a subscription you pay forever.

Get the human-built store
Packages

Pick the store that fits your budget

Complete branded stores with the AI engine included. One-time price, fully yours, no lock-in. Not sure which? Take the 30-second quiz ↓

3 of 8 build slots left this monthLive in about a week from kickoff
  • Razorpay securedUPI, cards, netbanking & wallets
  • Pay 50% to startBalance only when you're happy
  • Revisions includedWe fix it until you approve
  • GST invoiceProper paperwork for your business
27,000

27,000 gets you the Standard package. 23,000 more moves you to Premium — which adds a fully custom brand system, unlimited products, upsell/downsell funnels, email automation and a 1-on-1 launch call.

Starter

Starting on a tight budget? A clean, working store to launch your first products and test the waters.

₹19,999₹13,000one-time
Start with ₹6,500 · balance on delivery
  • Premium theme setup & branding
  • Up to 10 winning products imported
  • Mobile-first, fast-loading design
  • UPI, cards, wallets & COD
  • Core apps installed & configured
~5 business days 1 revision · 7-day support
Most chosenFits your budget
Standard

The sweet spot — the most cost-efficient way to launch a store that's genuinely built to sell from day one.

₹42,999₹27,000one-time
Start with ₹13,500 · balance on delivery
  • Everything in Starter, plus:
  • Custom homepage & product pages
  • Conversion-optimized (CRO) layout
  • Up to 30 winning products
  • Upsells, reviews & WhatsApp apps
  • Meta Pixel + tracking + speed tuning
5–7 business days 3 revisions · 14-day support
Premium

Everything we know, packed into one store and tuned for the fastest conversion rate we've achieved.

₹79,999₹50,000one-time
Start with ₹25,000 · balance on delivery
  • Everything in Standard, plus:
  • Fully custom brand & design system
  • Unlimited winning products
  • Upsell / downsell funnels
  • Email & abandoned-cart automation
  • Advanced CRO & A/B test setup
5–7 business days 30-day priority + lifetime basic
Included with every package

We don't disappear after handover.

Most agencies hand you a login and vanish. Your store going live is the point where you actually need help — so that's where we stay.

  • A walkthrough callWe show you how to run it — orders, products, payments — until you are comfortable.
  • Direct WhatsApp supportYou message Tushar, not a ticket queue. 7 to 30 days depending on the package.
  • We fix what breaksSomething not working after launch is our problem to solve, not yours to debug.
  • Guidance as you growAsk us about ads, products and pricing after launch. We answer.

Prices are debatable — message us your budget and niche and we'll build a plan around it. Chat on WhatsApp. Optional Care Plan: ₹2,999/mo. Prices exclude GST.

30-second match

Not sure which package? Let's find yours.

Four quick questions. We'll tell you which package fits — and why. No email, no pressure.

Question 1 of 4

What budget are you comfortable starting with?

The honest maths

What this costs if you build it yourself

Not a scare tactic — just the line items. Every one of these is a tool or a freelancer you'd end up paying for anyway. Scroll and watch it add up.

  • Premium Shopify themeOne-time licence from the theme store
    ₹18,000₹26,000
  • Logo & brand identityFreelance designer, 2–3 concepts + revisions
    ₹8,000₹15,000
  • Product research tools3 months of a sales-data / spy tool
    ₹5,000₹9,000
  • Reviews, upsell & bundle appsFirst year of the usual four or five
    ₹18,000₹30,000
  • Landing-page builderAnnual plan, for funnels and offer pages
    ₹7,000₹12,000
  • Email & SMS automation6 months on an entry-level plan
    ₹6,000₹12,000
  • Freelance dev for the fixesSpeed, pixel/tracking, checkout tweaks
    ₹12,000₹25,000
Doing it yourself, at the cheap end
₹0

Realistically ₹74,000₹1,29,000 in tools and freelancers — before a single ad runs. And that's only the money.

60–90hours of your time6–10weeks to launch12+tools to learn
Our Standard package
₹27,000

Live in 5–7 days. Every tool above is already set up, configured and tested inside it — and you own the store outright.

Compare the packages

Figures are typical market rates for the tools and freelance work involved, not quotes — app pricing and designer rates move around, and your mix will differ. Ask us to break it down for your niche.

Return on investment

It's not a cost — see when it pays for itself

Slide in your numbers and watch how few orders it takes to earn your store back. Everything after that is pure profit — and the store is yours forever.

₹400₹5,000
15%70%

These are your numbers, not ours — set them to whatever looks realistic for your niche. Most beginner stores land between ₹900 and ₹2,000 an order at a 35–50% margin.

Your store pays for itself after49orders
Profit you keep ₹27,000 store costBreak-even ≈ month 2

Charted over 6 months at a deliberately conservative 30 orders/month.

Profit per order₹560
Standard store cost₹27,000
That's about13 orders / week for a month

Everything after that is profit — and you own the store forever. It's not a cost, it's an asset that pays you back.

Start earning that back
100%
Happy or
Revised

Our promise to you

You review and approve the design before we finalize, we revise until it's right, and you don't pay the final milestone until you're happy with your store. Clear scope, fixed price, no surprises.

Free instant tool · no email needed

Grade your store in 20 seconds

Paste your link. We check the things quietly costing you sales — SEO, reviews, pixels, speed — and send the fix plan on WhatsApp.

🔎
Free · instant · no email needed. Works on any Shopify or web store.
Questions

Frequently asked

Getting started

Absolutely — most of our clients start with zero experience. We build the whole store for you and hand it over with a simple walkthrough of how to run it, so you can focus on ads and orders instead of tech.

Yes — but not the old way. Traditional copy-paste stores are dead; the $300B+ market now belongs to branded dropshipping: real brand identities built on top of winning products. That's exactly what we build, with AI automations keeping every store optimized.

You still ship products from suppliers — no inventory, no warehouse — but instead of a generic listing site, we wrap those products in a real brand: identity, premium design, social proof and story. Same product, 2–4× the perceived value, dramatically higher conversion and repeat customers.

Beyond your store, plan for an ad-testing budget — most beginners start with roughly ₹15,000–₹40,000 to test products and find a winner. We help you choose products with healthy margins so your budget goes further, and we set up the tracking so you can see what's working.

Your store build

A Starter store is usually ready in about 5 days, and both Standard and Premium in 5–7 days — depending on how quickly you send us your niche and any content.

Yes. We import proven, high-margin winning products for your niche, set up reliable suppliers, and configure sourcing/fulfilment apps so orders can be fulfilled on autopilot.

Absolutely. We set up UPI, cards, netbanking, wallets and Cash on Delivery, connect Indian-friendly shipping and fulfilment, and design for mobile-first Indian shoppers — while also supporting international customers if you sell globally.

Pricing & payments

Our packages start at ₹13,000 for a clean starter store and go up to ₹50,000 for our full premium setup. Most people starting out choose the Standard package. Message us and we'll recommend the right fit for your budget.

We set up Razorpay/Shopify Payments with UPI, cards, netbanking and wallets, plus Cash on Delivery if you want it — everything Indian and global shoppers expect at checkout.

After launch

Every package includes post-launch support, and you fully own the store. Need ongoing help? Add our Care Plan at ₹2,999/mo for updates, tweaks and priority support.

Every store ships with an AI engine: AI product research, AI copywriting, smart cart-recovery and win-back flows, a 24/7 AI support chat, continuous conversion-optimization signals and automated store health checks. Your store keeps improving after launch — without you touching anything.

Who's behind Rystella

Built in Pune. Working worldwide.

Four years, 400+ builds, one stubborn opinion:

Most agencies will sell you a store. We would rather hand you a business that happens to have a store attached. That means caring about the boring parts the checkout that does not lose people, the tracking that tells you which ad actually paid, the product page that answers the question before it is asked. Less exciting than a homepage animation. Also the only part that decides whether you make money.

TusharFounder · Rystella, Pune
Pune, India
+
Stores launched
+
Countries served
Average rating
+
Years building

A Pune studio that started as one person on Fiverr.

Tushar began taking Shopify jobs and quietly built a reputation for stores that actually converted. That one-person operation is now a small team of designers, developers and e-commerce people — and the person who answers your first message is still the person who reviews your build.

400+stores shipped
★ Built on a premium, conversion-tested stack
  • Shopify
  • Meta Ads
  • Razorpay
  • Klaviyo
  • Vitals
  • Loox
  • PageFly
  • ReConvert
  • Gorgias
  • Triple Whale
  • DSers
  • AfterShip
  • Judge.me
  • Zendrop
Next step

Let's build something worth sending traffic to.

Fill in the blanks. We'll tell you what we'd do next — no charge, no obligation, straight answer either way.

I want to launch a new store in the fashion niche, with a budget around ₹27,000.

Hi Rystella! I want to launch a brand-new store in the fashion niche, with a budget around ₹27,000. What would you suggest?

Goes straight to Tushar. No forms, no call centre, no obligation.

See pricing
Chat with us